Leadership had the vision. Our role was to turn it into an experience people could see, understand, and participate in.

Blastoff! Studio partnered with leadership to develop the identity and communication surrounding the event, connecting everything from the website and city-wide advertising to the experience inside the stadium.

We developed the brand identity and visual language that guided every part of the event. That foundation extended into the website, city-wide billboards, digital advertising, social media, sponsor communications, and printed materials used to invite people from across the Portland area.

Inside the stadium, the same system had to work at an entirely different scale. We designed stage graphics and motion content for the massive LED screens behind nationally recognized artists including Crowder, Phil Wickham, Lecrae, Andy Mineo, and Sarah Reeves. Signage, tickets, volunteer materials, sponsor assets, presentations, merchandise, and environmental graphics all carried the same visual language.

With organizers, churches, artists, production crews, volunteers, sponsors, and attendees experiencing the event from different perspectives, consistency mattered. Hundreds of individual pieces needed to feel like one experience.

Good News Today returned for a second annual event, allowing the experience to evolve while building on the same foundation. Across both years, we continued working alongside leadership to determine what was needed, then designed and delivered the communication surrounding the event.

The result was an experience that could hold together across a billboard, a website, a volunteer wristband, a sponsor presentation, and a stadium-sized screen. Different formats, audiences, and moments, all helping thousands of people understand they were part of the same thing.