Good News Today is an annual concert festival that gathers thousands of people for a shared experience of music and community. The team came to Blastoff Studio with a vision for a stronger brand presence and a more connected digital foundation that could support promotion, communication, and the live experience.

We began by defining the core message, visual direction, and audience needs. Strategy shaped the identity, and the identity informed every creative decision that followed. We developed a visual language that could carry across both digital and physical touch points, from the ticketing website to the stage environment.

With the identity established, we built the festival’s website, campaign assets, and event materials using one consistent creative system. This allowed the brand to show up clearly across billboards, social content, signage, wristbands, and LED screen visuals, supporting a more intentional and memorable festival experience.