Good News Today (GNT)
Good News Today is an annual concert festival gathering thousands of people for a shared experience of music and community. Blastoff Studio built the brand identity and creative system for three consecutive years, spanning everything from the ticketing website to the stage environment itself.
We began by defining the core message, visual direction, and audience needs. Strategy shaped the identity, and the identity informed every creative decision that followed, from billboards and signage to social content, wristbands, and LED stage visuals, all carrying one consistent system across digital and physical touchpoints.
The result: a festival brand that showed up with the same clarity whether someone encountered it on a billboard, a wristband, or a screen behind the stage.
Project details
Client
Good News Today
Project
Building the brand identity, visual system, and digital assets for a major concert festival.
Year
2019-2021
Services
Strategy and positioning Brand identity and narrative Website design and development Campaign planning Event graphics and LED stage visuals Print and on site collateral
Working with us
They delivered a level of clarity and cohesion we had never experienced before. The brand, website, and event assets all worked together seamlessly and made planning and communication dramatically easier for our team.
Jose Zayas
Executive Director
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