The MrBallen Foundation supports families and honors victims of violent crime through education, training, and financial assistance. Their mission was strong, but they needed a brand and digital presence that communicated that strength with clarity, trust, and emotional depth.

We began with strategy to define how the Foundation should show up to donors, partners, and advocates. From there we created a narrative, visual identity, and website that presented their purpose with clarity and accessibility. A key early application was a full conference experience for the NOVA Conference, designed to create connection, spark conversation, and introduce the Foundation with confidence.

We then developed the website, print materials, digital campaigns, and photo and video content as a unified system. Each piece reinforced the same message and gave the Foundation the tools to communicate its impact with honesty and focus.