The challenge

Twice tasked with building a brand for the annual 6000+ person Good News Today concert series event, our challenge was to transform their vision into a tangible reality.

Our approach

Beginning with insightful conversations, we gathered essential details to shape GNT's brand identity and formulated a 120-day marketing strategy. Swiftly transitioning to website framing and development, we seamlessly integrated SEO, campaign marketing, social planning, and designed both digital and print assets.

Solution

Our comprehensive solution covered an array of deliverables, including way-finding signage, printed and digital tickets, cards, invites, posters, wristbands, varied tee-shirts, book layouts, social media assets, and LED panel stage visuals. Coordinating creative teams of photographers, videographers, and a main stage video presenter, we ensured a synchronized and visually compelling concert experience.

Results

Our strategic approach and meticulous execution resulted in a seamless blend of digital and print assets, enhancing the overall impact of Good News Today's concert series. From effective way-finding to eye-catching stage-wide LED panel visuals, our collaborative efforts contributed to the success of this annual event.