Crafting UNITE Youth's brand and events, seamlessly transitioning from in-person to online experiences, then reintroducing engaging marketing for 2022 live events.
"Going on four years, Nate and the Blastoff! Studio team have been vital creative partners for our Portland Citywide Youth campaign. Their expertise in branding, digital design, website development, and social media significantly contributed to our growth and credibility with volunteers and our target audience. Grateful for a true partner who values lasting relationships."
Ryan Doucet
Partner at UNITE Youth
The challenge
Working with UNITE Youth, our initial focus was on branding, digital and print design, web design, and marketing plans for their in-person events, each hosting upwards of 1500 attendees. However, the unprecedented events of 2020 prompted a shift to online experiences, leading us to adapt and refocus our efforts.
Our approach
With the transition to online events in 2020, we played a pivotal role in setting up UNITE's live stream channel and recalibrating from print to digital assets. As 2022 brought the resumption of in-person events, we collaborated to reintroduce them with a fresh, interactive website and engaging marketing materials.
Solution
Our comprehensive solution covered campaign concept and development, creative and design direction, brand identity (logo, voice, narrative, typography, color), copywriting, website design and development, and the creation of both digital and print materials. We were excited to collaboratively navigate the evolving landscape to ensure UNITE Youth remained at the forefront of engaging and unifying the young people of Portland.
Client
UNITE Youth
Scope
• Brand Coaching & Strategy • Campaign Concept & Development • Creative & Design Direction • Brand Identity (Logo, Voice, Narrative, Typography, Color) • Copywriting • Website Design & Development • Digital materials • Print materials
