Crafting Pocketbook's financial tech brand identity, website, and web-app through strategic design and AI integration.
"Nate from Blastoff! is an integral part of our team at Pocketbook. Committed at every level, he offers valuable creative direction and design expertise essential for launching and growing our startup. His extensive knowledge and creativity bring forth numerous ideas, while his consistent and timely delivery maintains the crucial pace for our business. He and his team has become an invaluable business partner and team member, and we couldn't be more satisfied with what he brings to the table."
Bryan Crumpler
CEO of Pocketbook
The challenge
Pocketbook, a dynamic fintech startup, enlisted our expertise to create a lasting brand identity, user-friendly website, and engaging digital and print experiences, while also requiring a meticulously crafted interface for the UI and UX of their digital web app.
Our approach
Collaborating closely with their team, we invested time in understanding their audience and goals. Our focus was on building a foundation for a brand that withstands time. We created a comprehensive brand identity, strategically developing assets for successful marketing aligned with their larger company purpose. Simultaneously, through numerous revisions, we partnered closely with the React development team to bring their full-fledged financial app to visual integrity, ensuring an easy interface to learn and use.
Efficiency with AI
AI integration was pivotal. Pocketbook's AI-enhanced platform streamlined complex processes like proposal writing, client communication, agreement assignment, and payments, setting an industry standard for innovation.
Distinctive brand identity
Inspired by "moving money in and money out," our crafted logo anchored Pocketbook's brand identity. Beyond aesthetics, it aimed to enhance visibility for sustained success.
Strategic collaboration and growth
Working closely with Pocketbook's leadership, our mission was clear: shape a brand, narrative, and strategy for the future. Print and digital assets played a pivotal role in successful marketing and client engagement.
Impact
Backed by multiple rounds of funding, Pocketbook redefines business owner technology. Their AI-integrated platform is a game-changer, drawing attention and expanding their client base.
Beyond digital
Our collaboration extended beyond digital design. We designed an experience booth reinforcing Pocketbook's presence and showcasing innovation in the industry.
Conclusion
Our ongoing work with Pocketbook illustrates the power of strategic design. It's not just about immediate needs but crafting a brand identity and assets powering successful campaigns, contributing significantly to their growth. Pocketbook, fueled by our efforts, continues to redefine work efficiency with a brand standing the test of time, streamlining business operations.
Client
Pocketbook
Scope
• Brand Strategy & Coaching • Brand Positioning • Campaign Concept & Development • Creative & Design Direction • Product Roadmapping • Growth Strategy • Brand Identity (Logo, Voice, Narrative, Typography, Color) • Copywriting • Website Design & Development • User Experience Design (UX) • User Interface Design (UI) • Campaign Creative • Digital materials • Print materials
