Recently, we crafted SeeOnMe’s bold brand identity, intuitive UI/UX, and user-centered strategy, transforming their innovative AI-powered concept into a seamless, engaging platform that redefines online shopping.
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The Challenge
Online shopping hasn’t evolved much in decades, relying on static model images that fail to reflect real shoppers. This outdated approach contributes to a staggering 24.4% return rate, costing retailers $25.1 billion annually. SeeOnMe set out to solve this with a first-of-its-kind virtual try-on experience powered by AI.
Our mission? Build a brand and platform that feels approachable, trustworthy, and innovative while making cutting-edge technology effortless for users.
Our Approach
We started by exploring seven bold design directions to find the perfect balance of simplicity and impact. The result? A cohesive identity centered around a brand mark that cleverly mirrors the product—a toggle icon forming an “S” for SeeOnMe. Paired with a clean wordmark, dynamic fonts, and a vibrant blue palette, we built a visual language that’s both exciting and professional.
The user experience was crafted to make advanced AI accessible. The onboarding guide not only explains the platform’s capabilities but also builds trust by addressing how user data is handled, making the technology feel approachable.
From there, we designed:
• Real-Time Try-On: An intuitive interface that makes trying on clothes interactive and fun.
• Responsive Design: Ensures a seamless experience across all devices.
• Community Sharing: Built-in tools to encourage users to share their try-ons, driving organic growth.
The Results
In under six months, SeeOnMe launched with a high-impact identity, user-first design, and the foundation to scale into a market-leading product.
• A Memorable Brand: Instantly recognizable and deeply connected to the product’s purpose.
• Effortless UI/UX: Technology simplified into an experience anyone can enjoy.
• Market Momentum: A platform designed to grow and attract both users and retailers alike.
Why It Matters
SeeOnMe is set to transform the $134.5 billion online apparel market. With nearly $500k invested in proprietary AI and a public beta launching soon, they’re just getting started.
We helped bring their vision to life—and we’re ready to do the same for you. If you’re looking to create something bold, impactful, and scalable, let’s build it together.
Client
SeeOnMe
Scope
• Brand Coaching & Strategy • Brand Positioning • Channel Strategy • Campaign Concept & Development • Creative & Design Direction • Product Roadmapping • Growth Strategy • Brand Identity (Voice, Narrative, Typography, Color) • Copywriting • Website Design & Development • User Experience Design (UX) • User Interface Design (UI) • Content Management Systems • Digital materials • Print materials
