The Challenge
Gift Nonprofit Strategies, a company with over 120 years of combined experience, empowers foundations and nonprofits by enhancing their impact, health, and sustainability. As their customer base grew, their projects became larger and needed to be more scalable. They enlisted Blastoff! Studio to help create cohesive brand identities across digital and print mediums, effectively communicating with their audience through websites, ad campaigns, and more.
Our Approach
We worked closely with Gift Nonprofit Strategies to understand their mission and goals. Our aim was to build a strong brand identity that would stand the test of time. We redesigned their branding, website, and digital and print assets to tell a cohesive story that connects with their audience. This new identity was integrated into all aspects of their work, ensuring consistency and clarity. Our streamlined approach saved time and resources while enhancing brand alignment. We also provided strategic planning and executive coaching sessions for their clients.
Efficiency with AI
Our approach incorporated advanced technologies and innovative design principles, ensuring the new brand identity was modern and adaptable to the latest digital communication tools.
Distinctive Brand Identity
We rebranded Gift Nonprofit Strategies to reflect their growth from working with smaller nonprofits to handling multi-million dollar clients. The new brand identity moved away from a simple color block design to a dynamic, gradient-based look inspired by the flow of artificial intelligence. This update used colors, photos, and videos to better communicate their projects, making their brand more visually appealing and modern.
Strategic Collaboration and Growth
We worked closely with their leadership to shape a future-focused brand, narrative, and strategy. We refreshed their social channels, created presentation decks for client pitches, and updated their communication materials with new photos and storytelling elements. We also revamped their team documents and overhauled their copywriting to align with the new brand voice.
Impact
The rebranding positioned Gift Nonprofit Strategies to attract mega influencers and larger clients, enhancing their reputation as a powerful organization. Their updated brand identity now aligns with modern visual standards and technology, making them more appealing to a broader audience.
Beyond Digital
Our work extended beyond digital redesigns. We staged photoshoots, updated their communication materials, and created video content and courses for their clients. This comprehensive approach ensured their brand was consistent and engaging across all platforms.
Conclusion
Our collaboration with Gift Nonprofit Strategies highlights the importance of strategic design. By creating a robust brand identity and assets, we contributed significantly to their growth. Gift Nonprofit Strategies, with our help, continues to redefine efficiency and impact in the nonprofit sector with a brand that stands the test of time.
Client
GIFT Nonprofit Strategies
Scope
• Brand Strategy & Coaching • Brand Positioning • Campaign Concept & Development • Creative & Design Direction • Brand Identity • Copywriting • Website Design & Development • User Experience Design (UX) • User Interface Design (UI) • Campaign Creative • Digital materials • Print materials