The challenge

Creative agency owners Eric Parnell and Nate Kupish sought a way to learn from and share insights with fellow entrepreneurs who had successfully built large successful creative agencies round the world.

Our approach

We designed and developed an energetic brand identity, including a website and podcast platform, to facilitate access and interaction with recorded conversations and interviews featuring industry-leading entrepreneurs and founders.

Brand identity & website

• Created a distinctive logomark, color scheme, typeface, and style guide.
• Extended the podcast with a website featuring a free download lead generator, written recaps of each episode, an email subscribe form, host information, and guest-downloaded resources.

Design

• Captured photos in the recording studio and portrait photos in a studio.
• Developed a marketing plan with images for Instagram, LinkedIn, and Facebook to generate buzz and followers.
• Designed printed stickers for inclusion in thank-you notes to guests.

Podcast & accounts Setup

• Developed a show script, guest questions, episode naming structure, and an intro/outro recording.
• Set up accounts on various platforms, including the website, Patreon, Riverside, Google Domains, Instagram, Facebook, Apple Podcast, and Spotify Podcast.

The Solution

• Crafted an engaging brand identity that framed a website, podcast, and ongoing content creation.
• Validated interest with a professional platform, exposing guests to new audiences.
• Simplified the sharing of insights with listeners.
• Structured conversations for better content flow.
• Enabled the creation of additional formats, including written blogs and downloadable PDF resources.
• Developed a logo mark symbolizing creative agency owners navigating different directions while learning to move forward.
• Set up and connected various services, such as Squarespace, Patreon, GoDaddy, Instagram, Facebook, Apple Podcast, Spotify Podcast, SignWell, Twitter, Mailchimp, Linktree, and Gmail.

The Results

The platform successfully grew the audience size for the podcast, with Episode 1 being shared over 500 times in the first month.